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Gatorade Drops Tiger Woods For Good

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Tiger Woods apologizes for irresponsible and selfish behavior in Florida

Hah! Despite his lengthy, televised apology last week, Tiger Woods has lost yet another sponsor.

“Add Gatorade to the list of endorsement deals that Tiger Woods has lost,” the Associated Press reported on February 26.

It’s not that one is glad Tiger is losing sponsors, but if Tiger thought his emotionless and defiant apology on February 19 would be sufficient to begin repairing his public image, he needs to have some new people advising him.

Last November 25 — two days before the fateful car accident outside Tiger’s home — it was reported that Gatorade would be discontinuing the Tiger Focus drink. It had nothing to do with revelations of Tiger’s numerous extramarital affairs as the decision had been made months beforehand.

But Gatorade confirmed to the Associated Press on February 26 that it has ended its relationship with Tiger, except for continuing some work with his foundation.

“We no longer see a role for Tiger in our marketing efforts and have ended our relationship,” a Gatorade spokeswoman told the Associated Press. “We wish him all the best.”

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Written by Asianista

February 27, 2010 at 2:55 am

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